Search Engine Friendly
Pages
There is no point in building
a website unless there are visitors coming in. A major source
of traffic for most sites on the Internet is search engines
like Google, Yahoo!, MSN, Altavista and so on. Hence, by
designing a search engine friendly site, you will be able to
rank easily in search engines and obtain more
visitors.
Major search engines use programs called crawlers or robots
to index websites to list on their search result pages. They
follow links to a page, reads the content of the page and
record it in their own database, pulling up the listing as
people search for it.
If you want to make your site indexed easily, you should
avoid using frames on your website. Frames will only confuse
search engine robots and they might even abandon your site
because of that. Moreover, frames make it difficult for users
to bookmark a specific page on your site without using long,
complicated scripts.
Do not present important information in Flash movies or in
images. Search engine robots can only read text on your source
code so if you present important words in Flash movies and
images rather than textual form, your search engine ranking
will be affected dramatically.
Use meta tags accordingly on each and every page of your
site so that search engine robots know at first glance what
that particular page is about and whether or not to index it.
By using meta tags, you are making the search engine robot's
job easier so they will crawl and index your site more
frequently.
Stop using wrong HTML tags like <font> to style your
page. Use CSS (Cascading Style Sheets) instead because they are
more effective and efficient. By using CSS, you can eliminate
redundant HTML tags and make your pages much lighter and faster
to load.
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